https://enciklopedija.cc/index.php?action=history&feed=atom&title=Theodore_Levitt 2026-08-07T07:26:05Z Povijest promjena ove stranice na wikiju MediaWiki 1.42.3 https://enciklopedija.cc/index.php?title=Theodore_Levitt&diff=58523&oldid=prev 2021-08-25T03:19:52Z

<p>Bot: Automatski unos stranica</p> <p><b>Nova stranica</b></p><div>&lt;!--&#039;&#039;&#039;Theodore Levitt&#039;&#039;&#039;--&gt;&#039;&#039;&#039;Theodore Levitt&#039;&#039;&#039; (Vollmerz, [[1. ožujka]] [[1925.]] - Belmont, [[28. lipnja]] [[2006.]]), bio je [[SAD|američki]] ekonomist i profesor na &#039;&#039;Harvard Business School&#039;&#039;. <br /> <br /> Autor je mnogih članaka, te dobro prodavane knjige &#039;&#039;The Marketing Imagination&#039;&#039;, prevedene na jedanaest jezika. Najpoznatiji po populariziranju termina [[globalizacija]] kojeg prvi put spominje u svom članku &#039;&#039;Globalizacija tržišta&#039;&#039; [[1983.]] Sam izraz je korišten i nekoliko desetljeća prije, no Levittovom upotrebom biva uvršten u standardnu terminologiju i prihvaćen među &#039;&#039;mainstream&#039;&#039; poslovnim krugovima.<br /> <br /> Za života je dobio mnoge prestižne nagrade i priznanja za inovacije i doprinose u marketingu, a stekao je i titulu profesora [[Emeritus|emeritus-a]].<br /> <br /> ==Knjige==<br /> * &#039;&#039;Marketing for business growth&#039;&#039;, 1974, New York Ed. McGraw-Hill<br /> * &#039;&#039;The marketing imagination&#039;&#039;, 1983, New York Ed. Free Press <br /> * &#039;&#039;The marketing imagination&#039;&#039;, 1986, New York Ed. Free Press (Prošireno izdanje)<br /> * &#039;&#039;Thinking about management&#039;&#039;, 1991, New York Ed. Free Press<br /> <br /> ==Članci==<br /> * &#039;&#039;The Dangers of Social Responsibility&#039;&#039;, Harvard Business Review, 1958<br /> * &#039;&#039;Marketing Myopia&#039;&#039;, Harvard Business Review, 1960.<br /> * &#039;&#039;Creativity Is Not Enough&#039;&#039;, Harvard Business Review, 1963.<br /> * &#039;&#039;Marketing Intangible Products and Product Intangibles&#039;&#039;, Harvard Business Review, 1981.<br /> * &#039;&#039;The Globalization of Markets&#039;&#039;, Harvard Business Review, 1983. <br /> * &#039;&#039;Levitt on marketing&#039;&#039;, 1991,Boston, Mass. : Harvard Business School Press.<br /> * &#039;&#039;After The Sale Is Over, Harvard Business Review&#039;&#039;, 1983, Pág. 87-93.<br /> <br /> ==Vanjske poveznice==<br /> * [http://www.businessweek.com/bschools/content/jun2006/bs20060629_5211_bs001.htm Theodore Levitt Dead at 81 JUNE 29, 2006 Businessweek online]<br /> * [http://www.nytimes.com/2006/07/06/business/06levitt.html?ex=1309838400&amp;en=959815b0e89ed1c2&amp;ei=5088&amp;partner=rssnyt&amp;emc=rss Theodore Levitt, 81, Who Coined the Term &#039;Globalization&#039;, Is Dead New York Times July 6, 2006]<br /> * [http://www.ndtv.com/morenews/showmorestory.asp?slug=%22Globalisation%27+inventor+dies+at+81%0D&amp;id=89886 &#039;Globalisation&#039; inventor dies at 81, Friday 7 July 2006, NDTV.com]<br /> <br /> {{GLAVNIRASPORED:Levitt, Theodore}}<br /> [[Kategorija:Američki ekonomisti]]</div>

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